I have been involved in many discussions regarding the idea on whether or not creativity can be forced, or whether one can will their way to inspiration. While I am still personally undecided on the matter, I feel that it is a particularly pertinent issue to those who work in a creative field -- specifically those who deal with clients and strict deadlines. There is the ever-present expectation that they will continue to push the envelope artistically, but there is also the mandate that they do so on within a set time restriction.
Enjoy this fantastic (and absurdly funny) scientific dissection of creativity.
Cheers,
-Scott